Prodesign Denmark glasses & sunglasses in Harborne, Birmingham

Great glasses should feel like they were made for you, and that is exactly the thinking behind ProDesign Denmark. This Danish brand has been designing frames since 1973 with one clear belief. Eyewear should be made for your face, not for the shop window.

What you notice first is how comfortable they feel. Clean Scandinavian lines, featherlight titanium and acetate, and a quiet confidence that flatters rather than overwhelms. These are frames you can wear all day and forget you have on, which is rather the point.

Look a little closer and the personality shows. ProDesign pairs classic, wearable shapes with bold colour and small, surprising details, so your glasses feel both timeless and current. The frame works with your features instead of demanding all the attention, giving you a look that feels effortlessly yours.

Why choose ProDesign Denmark at Brittain Opticians

Choosing the right frame is about far more than the label, and that is where our experience comes in. For over 80 years we have helped people across Harborne and Birmingham find eyewear they truly love, and ProDesign suits the way we work beautifully. We start with you: your prescription, your daily routine, and the shapes and colours that bring out your best.

You will have time to try ProDesign styles properly, with an experienced dispenser beside you to compare proportions and shades until one pair simply feels right. And if you wear varifocals, we will match your frames with lenses tuned for clear, comfortable vision both near and far.

Prefer to weigh up your options first? You can see how ProDesign compares with our other designer sunglasses and optical frames, or browse the full range of brands we stock and come back to whatever catches your eye. There is no rush and no pressure, just honest guidance.